Homewood Federal Savings Bank

Project Background

Homewood Federal Savings Bank is the neighborhood bank of choice in Southeast Baltimore and in the greater metropolitan area. In business since the early 1900’s, HFSB prides themselves on providing exceptional customer service with a smile. Whether you are a Highlandtown neighbor or a resident of Canton, Fells Point or Harbor East, they’re ready to help you achieve your personal or business financial goals through our many products and services.

homewood federal site redesign


For Homewood's brand identity we created a monogram with a nod towards a local landmark: the pagoda at Patterson park. This strucure has 4 octogon shaped levels, which can be seen in the mark. It also accomplishes a sense of community, with a birds-eye-view of roads leading home.

Website Design & Development

To attract a much younger target market, the website needed to be modernized and streamlined. A responsive grid structure was put into place and the inclusion of generous white space allows the user to digest different segments of information without getting overwhelmed with choices.