The World Wide Web can sometimes feel like the Wild Wild West when trying to keep your website up-to-date. Much like the cowboys of the early American West, updating your website can feel like a complicated landscape with rivers to ford and cattle rustlers to avoid.
Luckily, today’s content management systems (CMS) make it easy to update your website with nary a dust storm or snakebite in sight.
What is a content management system?
Content management systems are applications that allow users to manage their website without needing to write code. They allow users to add and manage content, promotions, calendars, contact information, and all the other simple infrastructure pieces of your website.
So…. Why would I need a website designer?
We’re glad you asked. The internet still is a bit of a Wild West environment and an experienced website designer can help you safely and successfully navigate it. There are three important reasons why a website designer should be part of your team:
- You want your business to grow. A website designer will offer a scalable solution that grows with your business. You’ll still have access to easily update the site yourself on the fly, but major renovations are built in when you work with an experienced website professional.
- Your website has to be mobile-friendly. It’s the twenty-first century and no one is without a mobile device. If your website doesn’t fully deliver in a mobile environment, you might as well hang out the “closed” sign. Professional website designers and developers ensure your visitors always have the best experience, regardless of how they access your site.
- Your website is a direct reflection of your brand. You want visitors to move through your website with ease while subtly leading them to a conversion. Professional website designers conduct usability testing, and have experience developing the tools and features that visitors didn’t know they wanted, but can’t live without.
Hiring a website designer is a business investment. You’re paying for someone’s experience and expertise in areas like: user-interface, accessibility, e-commerce, digital marketing, SEO, and design.
Will I Get Roped-In To a Long-Term Service Contract?
No. Website designers will create a site using a CMS, then show you how to manage the day-to-day upkeep on it so you have control over the content that’s delivered. When you’re ready for major upgrades or custom features, you can reach out to your website designer for a new project quote.