Honestly, have you ever thought about the differences between marketing and branding? Hint: you can’t effectively do one without the other. Marketing. Branding. These words are used interchangeably so often, most people think they mean the same thing.
Working with a web developer that understands the customer’s information needs, AND makes it easy for your team to meet those needs should be a top priority for your marketing team.
Take heart! Strategic use of analytics and built-in tools will keep your digital advertising budget afloat in a time when organic reach is shrinking.
Businesses like restaurants, dry cleaners, consignment stores and even ice cream parlors can tailor their “goods” to sell on an online platform. You just need to know which one to pick.
There’s no denying it. Local businesses can embrace social media, customer reviews and paid ads to increase revenue.
Even the most basic of digital marketing efforts can yield huge results for businesses of any size in virtually every market