Silent Generation? Millennial? Gen Z? Boomer? Gen X?Postcard? Radio? Facebook? TikTok?Coupon? BOGO? Free e-book?Is it possible to be all things to all generations? Maybe
You’ve undoubtedly read about the effectiveness of content pillars as a top-of-funnel, inbound marketing tactic. Knowing how important content pillars are, and actually deploying them as an inbound strategy are two very different activities.
What is your brand’s story? Your brand’s story is your customer’s story of how your brand added value to their lives. This is true in both the B2B and B2C sectors, government, non-profit, and grassroots organizations.
Imagine you had the opportunity to reach 15% more of the world’s population with your brand. Sound impossible?
How often do you check your tire pressure? Oil levels? Engine coolant? You, or your mechanic, are likely to perform these maintenance checks on a fairly regular basis. It is a costly oversight not to keep your vehicle running well. Can you say the same about your website?
Is your local business visible when people search online for goods or services “near me?” It should be. Today’s audiences value shopping in their local neighborhoods and visiting “local” businesses when traveling.