Category: Marketing

Marketing Channel Selection By Generation

Silent Generation? Millennial? Gen Z? Boomer? Gen X?Postcard? Radio? Facebook? TikTok?Coupon? BOGO? Free e-book?Is it possible to be all things to all generations? Maybe

3 Steps to Successfully Deploying Content Pillars

You’ve undoubtedly read about the effectiveness of content pillars as a top-of-funnel, inbound marketing tactic. Knowing how important content pillars are, and actually deploying them as an inbound strategy are two very different activities.

Telling Your Story Well Means Telling It Consistently

What is your brand’s story? Your brand’s story is your customer’s story of how your brand added value to their lives. This is true in both the B2B and B2C sectors, government, non-profit, and grassroots organizations.

Website Accessibility Will Enhance Your Reputation and Your Bottom Line

Imagine you had the opportunity to reach 15% more of the world’s population with your brand. Sound impossible?

How email marketing can help navigate a web without cookies

At some point in our lives (probably several times already today), we’ve been on the internet visiting our favorite sites, and a few new ones....

5 tips to enhance SEO ranking with quality content writing

“If you ain’t first, you’re last.” — Ricky Bobby One of Will Farrell’s more iconic lines from “Talladega Nights” is often an SEO nightmare come...

Digital or Print. It Makes a Difference To Your Designer

Designer-speak: RGB & CMYK Working with a professional designer provides a lot of relief for many marketers who, while creative, aren’t necessarily adept with actually...

Content Writing? Copywriting? Do you know the difference?

Thanks to the proliferation of digital marketing tools and opportunities to reach consumers, there is a greater need than ever for your words to break...

SEO, Lead Capture, and Thought Leadership. Is Your Website Working Hard For You?

With the right tools in place, your website can be a workhorse and bring more ROI than you may have originally considered. One of the...

Website Design that Yields Results

How often do you check your tire pressure? Oil levels? Engine coolant? You, or your mechanic, are likely to perform these maintenance checks on a fairly regular basis. It is a costly oversight not to keep your vehicle running well. Can you say the same about your website?

8 Ways to Optimize Your Local Landing Pages for SEO

Is your local business visible when people search online for goods or services “near me?” It should be. Today’s audiences value shopping in their local neighborhoods and visiting “local” businesses when traveling.

Local PPC Advertising Increases Website Traffic and Sales

The COVID pandemic has kept all of us closer to home. Will your audience easily find you there? If you don’t have a strategic marketing plan that includes local PPC advertising, you’re missing a lot of opportunity.