Insights Archives - Page 2 of 6

Category: Insights

Effective Brand Identity & Design Begins With Research

The brand identity of a business can’t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive customer response; and differentiate the business from its competitors.

Is It Time For a Brand Refresh?

Can you afford not to be monitoring your competition’s marketing efforts? For most of us, studying the competition is not really our favorite way to spend our marketing dollars.

How Do I Market My Blog?

There are literally millions of blog posts added to the blogosphere every day. It can be a powerful tool and contribute significantly to your SEO efforts, but…. Every Day??!!?? Let’s examine some Fact and Fiction when it comes to blogging – including whether you actually need to blog every day (spoiler alert: you don’t).

Using Research to Create Impactful Websites

Work with a design firm who understands the value of research. Getting to know your key stakeholders and their relationship with your brand, will lead to valuable results in both relationship-building as well as your bottom line. It keeps the horse in front of the cart.

Are Dropdown Menus Bad?

Trends in website design have evolved tremendously. Back in the beginning, it was like the wild west—no rules, just a mad dash to internet gold.

Why SEO Matters to YOU

SEO is critical for creating quality organic clicks—without the additional cost of PPC.

Giving Tuesday

Join us in supporting philanthropic passion on this very special Tuesday!