Imagine you had the opportunity to reach 15% more of the world’s population with your brand. Sound impossible?
Your brand voice is its unique personality. A person’s unique personality comes through in the way the speak, the way they behave, the ideas and causes they support, and their appearance.
The brand identity of a business can’t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive customer response; and differentiate the business from its competitors.
Honestly, have you ever thought about the differences between marketing and branding? Hint: you can’t effectively do one without the other. Marketing. Branding. These words are used interchangeably so often, most people think they mean the same thing.
Establishing brand guidelines is a worthwhile investment of time and capital with incredible long-term dividends