Branding Archives

Category: Branding

4 Simple Steps to Developing Your Brand Voice

Your brand voice is its unique personality. A person’s unique personality comes through in the way the speak, the way they behave, the ideas and causes they support, and their appearance.

Effective Brand Identity & Design Begins With Research

The brand identity of a business can’t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive customer response; and differentiate the business from its competitors.

Is It Time For a Brand Refresh?

Can you afford not to be monitoring your competition’s marketing efforts? For most of us, studying the competition is not really our favorite way to spend our marketing dollars.

Why Strategic Marketing Is As Important As Branding

Honestly, have you ever thought about the differences between marketing and branding? Hint: you can’t effectively do one without the other. Marketing. Branding. These words are used interchangeably so often, most people think they mean the same thing.

Do Brand Guidelines Matter?

Establishing brand guidelines is a worthwhile investment of time and capital with incredible long-term dividends

The Journey to Great Logo Design

We can spend an entire blog talking about what makes a great logo (and we have). However, we think most logo design stories tend to...