Category: Branding

Website Accessibility Will Enhance Your Reputation and Your Bottom Line

Imagine you had the opportunity to reach 15% more of the world’s population with your brand. Sound impossible?

Digital or Print. It Makes a Difference To Your Designer

Designer-speak: RGB & CMYK Working with a professional designer provides a lot of relief for many marketers who, while creative, aren’t necessarily adept with actually...

Does Your Brand Define You Or Confine You?

We’ve said this before, and we’re likely to say it again: Your brand is how you reflect your product or service to the world. That...

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4 Simple Steps to Developing Your Brand Voice

Your brand voice is its unique personality. A person’s unique personality comes through in the way the speak, the way they behave, the ideas and causes they support, and their appearance.

Effective Brand Identity & Design Begins With Research

The brand identity of a business can’t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive customer response; and differentiate the business from its competitors.

Is It Time For a Brand Refresh?

What do your brand and iconic brands like Ivory Soap, Campbell’s Soup, and Coca-Cola have in common? From time to time, they each need to...

Why Strategic Marketing Is As Important As Branding

Honestly, have you ever thought about the differences between marketing and branding? Hint: you can’t effectively do one without the other. Marketing. Branding. These words are used interchangeably so often, most people think they mean the same thing.