How often do you check your tire pressure? Oil levels? Engine coolant? You, or your mechanic, are likely to perform these maintenance checks on a fairly regular basis. It is a costly oversight not to keep your vehicle running well. Can you say the same about your website?
Is your local business visible when people search online for goods or services “near me?” It should be. Today’s audiences value shopping in their local neighborhoods and visiting “local” businesses when traveling.
The brand identity of a business can’t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive customer response; and differentiate the business from its competitors.
The COVID pandemic has kept all of us closer to home. Will your audience easily find you there? If you don’t have a strategic marketing plan that includes local PPC advertising, you’re missing a lot of opportunity.
There are literally millions of blog posts added to the blogosphere every day. It can be a powerful tool and contribute significantly to your SEO efforts, but…. Every Day??!!?? Let’s examine some Fact and Fiction when it comes to blogging – including whether you actually need to blog every day (spoiler alert: you don’t).
Honestly, have you ever thought about the differences between marketing and branding? Hint: you can’t effectively do one without the other. Marketing. Branding. These words are used interchangeably so often, most people think they mean the same thing.
Working with a web developer that understands the customer’s information needs, AND makes it easy for your team to meet those needs should be a top priority for your marketing team.
Work with a design firm who understands the value of research. Getting to know your key stakeholders and their relationship with your brand, will lead to valuable results in both relationship-building as well as your bottom line. It keeps the horse in front of the cart.
Take heart! Strategic use of analytics and built-in tools will keep your digital advertising budget afloat in a time when organic reach is shrinking.