Speedo’s Rebrand for the Paris 2024 Olympics: A New Look for the Future

As the Paris 2024 Olympics approached, Speedo, the famous swimwear brand, revealed a major rebranding effort.

This rebrand, led by the creative agency Anomaly London, is more than just a logo update—it’s a complete shift in how Speedo connects with swimmers worldwide, from elite athletes to casual enthusiasts.

This rebranding effort shows just how important it is for brands to stay connected with their audience. To do this, companies often need help from a brand strategy company. Many businesses partner with the best branding companies in the world to refresh their identity and reconnect with their customers.

Speedo’s Legacy and the Need for Change

Founded in 1914 in Sydney, Australia, Speedo has been a leader in swimwear for over 100 years. Speedo is known for creating high-performance swimwear worn by record-breaking athletes. The brand has always pushed the boundaries of design and technology. Over time, however, Speedo realized it had become more focused on selling products. As a result, the brand lost some connection to the emotional aspects of swimming culture. With this rebrand, Speedo aims to bring back the passion and love for swimming that has always been at the heart of the brand.

For businesses looking to make a similar shift, working with a brand strategy consulting agency can be key. Whether you’re looking for help from a strategic branding agency or a brand strategy design consultancy, it’s important to find experts who can help reshape your brand and focus on what matters most to your audience.

A Fresh New Logo for a Digital World

The core of Speedo’s rebranding is a modernized logo that works well both in physical spaces and online. The updated logo features smoother lines and is designed to look sharp on everything from swimwear to websites. This is an important move in today’s digital-first world, where logos and branding need to be adaptable. Businesses can benefit from working with branding strategy agencies to ensure their logos work across all platforms.

Speedo also introduced a new brand color—a striking green mixed with “medal gold.” This color stands out underwater, symbolizing Speedo’s deep connection to swimming culture. The rebrand also includes a custom typeface inspired by the flowing movements of swimming, helping the brand connect even more with its audience.

For companies looking to update their image, a small branding agency can be a great option. Smaller agencies can offer affordable branding services and a more personal touch, while still delivering top-notch results.

“Go Full Speedo” – A Bold Message

Speedo’s new rebranding campaign, “GO FULL SPEEDO,” is more than just a tagline—it’s a call to action. The phrase encourages swimmers to give their all, whether they’re in the pool or out. This message connects with people at all levels, from Olympic athletes to casual swimmers. When you wear Speedo, you’re committing fully to the sport and the lifestyle.

Anomaly London, the agency behind the rebrand, built the campaign around the idea of “For the love of swim.” This focus ensured that Speedo’s new identity would resonate with swimmers of all kinds, putting the swimmer at the heart of everything the brand does.

For other businesses, creating a strong emotional connection with customers is essential. Working with top brand strategy consulting firms can help companies craft messages and campaigns that inspire and engage their target audience.

GO FULL SPEEDO is a rallying cry for swimmers worldwide, a mindset that represents total commitment in and out of the water. There’s nothing half-hearted about stripping down to a 3mm piece of nylon. Whether it’s in the pool or on the land, if you’re in a Speedo, you’re all in.

Why Branding Matters

Speedo’s rebrand is a great example of why branding is so important. It’s not just about having a new look; it’s about creating an emotional connection with your customers. A strong brand can inspire loyalty, create community, and drive long-term success.

For businesses of all sizes, brand development services are critical in crafting a brand that truly resonates with people. Whether you need help designing a logo or building a marketing campaign, working with branding experts can help bring your vision to life.

Small businesses, in particular, can benefit from hiring a branding consultant for small business. These experts can offer personalized guidance and create branding strategies that fit within a small business budget. By working with a small business branding agency, companies can develop a unique and memorable identity that helps them stand out.

The Importance of Digital Branding

In today’s world, having a strong online presence is essential. Speedo’s rebranding wasn’t just about updating their physical products, but also about making sure the brand looks great online. The new logo, colors, and typeface were designed to work well on digital platforms, ensuring the brand stays relevant in an increasingly digital world.

For businesses looking to strengthen their online identity, digital branding services are a must. Investing in online branding solutions or digital branding solutions can help ensure that your brand looks professional and consistent across all platforms. Whether it’s through a brand designer website or digital marketing campaigns, having a solid online presence is key to staying competitive.

Web Design and Branding: A Perfect Match

A key part of any successful rebrand is a well-designed website. As Speedo’s transformation shows, a brand’s website is often the first place where customers interact with the brand. That’s why it’s so important to have a website that matches your branding. Businesses should look for agencies that offer both branding and web design services. This ensures a seamless experience across all digital touchpoints.

From creating the best branding websites to offering web design for brands, a branding and website design agency can help businesses create a professional and cohesive online presence. By working with experts in web design for brands, companies can ensure their website not only looks great but also functions well, making it easy for customers to engage with the brand.

Branding Solutions for Small Businesses

Small businesses looking to refresh their brand can take a page from Speedo’s rebrand. While large companies often have the resources to work with the best branding agencies in the world, small businesses can still make a big impact by working with an affordable branding agency. A branding agency for small business can offer tailored services that fit within a smaller budget while still delivering high-quality results.

Whether you’re looking for brand identity development services, brand building services, or help creating a brand designer website, working with a small business branding agency can help take your business to the next level. Even on a smaller scale, investing in professional branding can make a huge difference in how your business is perceived.

The Power of Strategic Branding

Speedo’s rebranding ahead of the Paris 2024 Olympics is a perfect example of how powerful branding can be. Whether you’re a large company or a small business, a fresh brand identity can help you reconnect with your audience and inspire future growth. By working with brand strategy firms, businesses can develop strong, emotionally resonant brands that stand the test of time.

Key takeaway

A rebrand can often ignite a whole new chapter in a company’s performance trajectory – regardless of all its prior successes. Simply put – Rebranding can be GREAT for business.

ReBrand Your Brand? When you’re ready, we’re ready!

At ACS Creative we have collaborated with countless brands on identity, brand updates and complete rebranding initiatives over our 30 years of brand work. This is absolutely our wheelhouse and we would love to collaborate with you! Let’s connect today!