Insuralease approached us with two tasks: develop a name and identity, and design a responsive website. The goal was to introduce this new insurance service to auto dealers offering lease here, pay here cars. No other company currently offers insurance specifically designed to reduce lease default risk.
First we worked on the name, making it easy to remember and indicative of the service. The new logo is both modern and recognizable. We then moved onto the website. We relied on responsive technology to design a site that attracted the target audience, explained the new insurance service and convinced dealers to buy in with multiple, prominently placed value propositions. This easy-to-use site is now live and generating leads for our happy customer.
Branding, Design, Logo Development, Website