When two powerhouses in the healthcare industry partnered to offer health care services, Aetna and Inova were in need of a complete strategic branding, Innovation Health. ACS Creative was enlisted to develop from the ground up an innovative identity package to match this original idea in health care.
With a concrete understanding of Innovation Health, ACS Creative built the new brand, from the company vision and values, to the logo and collateral, to the tagline and website. The logo mark, named the “Bloom”, showcases the intertwining of the four major facets of this partnership: the physician, patient/member, health system and health plan. Whether it’s a consumer looking for health insurance or a doctor interested in becoming a provider, the website brings together these multiple layers in a crisp and clear interface to connect with its varied audience.
Branding, Collateral Design, Design, Direct Mail, Logo Development, Printing, Website