CANEA, a Sweden-based business software company, was selling its products through distribution partners in 25 countries around the world. They were ready to up their game with a new reseller benefits program and brand awareness campaign in each of those countries. This initiative would include country-specific websites to help build the brand as well as support the sales efforts of their partners.
That’s where ACS Creative came in. Selected as part of the U.S. marketing build-out, our role will eventually encompassed all 25 websites — not just designing and building them, but managing and updating them on an ongoing basis. This will entail optimizing for local languages, needs and responsiveness. ACS also collaborated in a variety of PR and marketing campaigns for CANEA.
Collateral Design, Design, eMarketing Campaign, Website