Online Marketing
Winning on the wild, wild, web.
Pioneering ways to maximize Internet opportunities.
Traditional advertising isn’t dead, but online marketing is quickly surpassing print ads and radio spots as a smarter, more value-driven means for reaching your target audience. Online marketing allows you to easily and effectively communicate with your customers, build relationships, and attract new clients at a far less cost than traditional advertising. More importantly, the Internet allows you to track the success of your campaigns for an accurate estimation of your marketing dollars’ ROI.
Online success, however, requires an online presence that has been meticulously crafted for your specific business. At ACS Creative, we have the experience and knowledge necessary to create an online presence that translates into enhanced business.
SEO: Search Engine Optimization
High search rankings come from smart web thinking.
In the Internet age, you not only need a website, but you need a site that’s easily found by consumers seeking your goods and services. Effective search engine optimization (SEO) gives your business a higher ranking, which leads to more visitors and increased sales. Our expert team of SEO specialists will work with you to develop keywords and implement SEO best practices for attracting Google, Yahoo!, Bing and other search engines. We’ll create organic and natural search-result listings for the keywords customers use to find your business.
Let’s have a search chat. Call us today for a free consultation on SEO.
PPC: Pay-Per-Click Marketing
Increase online exposure through savvy paid ads.
PPC ads are those you see pop up on search results pages. These small paid ads can be highly effective for reaching new customers—if you can convince them to click. Successfully executing PPC campaigns requires a keen knowledge of the advertising programs offered by Google, Yahoo!, Bing and others, an understanding of what kinds of headlines and images prompt consumer action, and a deep commitment to securing the most value from your advertising dollars.
ACS Creative provides clients with dedicated search-advertising experts to help you leapfrog the complexities of implementing PPC campaigns. We handle the meticulous implementation of your PPC campaign while you reap the results of smartly placed online advertising. Those results include increased traffic to your site and higher rankings with popular search engines for your keyword phrases. With an eye on your competition and a skillful manipulation of keyword development, ad placement, copywriting, landing-page development and testing, your team delivers the benefits of paid search marketing while you focus on what you do best: growing your business.
Harness PPC to achieve your business goals. Call us for a free consultation.
Email Marketing
Stay in touch and stay in business.
Good customer service is a mainstay of doing business. Email marketing allows you to offer good, old-fashioned personalized attention to thousands of customers easily and quickly. Communicate sales, new goods, expanded services and other valuable business news on a regular basis without the cost of printing and mailing direct mail. Not only will you save precious marketing dollars, but you’ll also stay top of mind with consumers.
Implementing a successful email program requires expertise in marketing, writing and designing for the web. To convince consumers to open your emails you need to know what triggers action and when best to send them. ACS Creative has helped many clients successfully nurture consumer relationships through email marketing. Our knowledgeable strategists, designers and copywriters craft messages that resonate to boost your brand and your business. We’ll outline a plan for your email program, develop strategic messaging and quantify results. You’ll spend less and get so much more.
Email is a company’s best tool. Ask us how email marketing can help you.
Social Media Marketing
The best tactics for making friends that count.
Making sense of the rapidly rising sea of social media-blogs, Facebook, Twitter, YouTube, LinkedIn, StumbleUpon and more is a heady task--and a necessary one. Social media content is becoming increasingly searchable by the big search engines: Google, Yahoo! and Bing, which gives your business more ways to be found by consumers searching with your keywords. Social media sites also provide yet another outlet for communicating with consumers, nurturing relationships and solidifying brand loyalty. Plus they one-up this interaction by allowing customers to interact back through wall postings, blog comments and more. This kind of brand engagement is invaluable. Though it can be difficult to quantify the impact of a social media campaign on your business, social media has become a necessary component of online marketing.
However, executing a social media campaign is a gargantuan task that requires constant attention. Blogs must be posted. Facebook statuses must be updated. This new content is what keeps consumers coming back to your sites. Yet most companies are not equipped to provide effective content on a weekly and even daily basis. At ACS Creative we are. Our copywriting services include strategically developed blog posts, Twitter updates and other social media content. We’ll integrate all your social media components (Facebook, Twitter, YouTube) into one effective campaign. And if you prefer to update in-house, we’ll show you how these pieces work together and how best to harness their power.
You have a friend in social media. Call us for a free consultation.