ACS Blog

Why You Can’t Keep Ignoring Social Media

Social media is here to stay. And B2B and B2C companies that currently rely on only traditional marketing tactics can’t afford to ignore social media any longer. Consumers and B2B buyers alike are spending more and more time online to research potential solutions and services, seeking decision-making information and recommendations through user-generated content and reviews, microblogging platforms such as Twitter and social networks such as Facebook or LinkedIn.

And like it or not, in the coming years social media will play an ever-increasing role in the way your business must reach out to attract and nurture prospective buyers and turn one-time purchasers into loyal customers who return time and again—and bring along their friends. Continue reading →

Why Integrated Marketing Matters

Integrated marketing matters because—simply put—your customers and prospects lead integrated online and offline lives. They move seamlessly between online and offline venues and expect a unified, cohesive experience wherever and however they encounter your business.

So how do you ensure continuity for your customers and prospects? Through executing highly integrated marketing initiatives across specific channels that your customers frequent and ensuring that your company delivers complementary cross-channel experiences on the backend. Continue reading →

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