When it comes to integrated marketing, email and social networking are complementary channels that you can easily pair up to deliver a knockout marketing punch for your business.
The reasons to do so now couldn’t be stronger:
Email is universal, and email use is on the rise among social media users (Nielsen)
Email is efficient, producing almost twice the revenue share relative to share of budget (Direct Marketing Association)
Social media is particularly effective at extending your email reach, improving the quality of your email communications and cultivating active advocates for your brand
If you want to boost your email marketing program or drive deeper engagement with your customers through their social networks, email–social integration is right for your business.Read More